What’s with “a la carte” marketing?
At Orange Egg we believe in the power of getting what you need, when you need it… a la carte marketing is like visiting a gym without having to buy a full membership, a design your own omelet, if you will. With Orange Egg, you do not have to contract a full-time agency. There are no retainers, no unnecessary long contracts, and no fees for work not being done.
At Orange Egg, we specialize in doing just what you need to help your business succeed. From one small project to an entire media and marketing plan, we get it done right.
Sales agents from every possible media are calling you to buy….. 30 second spots, quarter pages, inserts, ads on coffee cup holders… What do you choose? What works? How much do I spend? Where do you get the creative that works? On top of this your buddy Bob, who owns a car dealership in Cincinnati is giving you his best advice. What should you do? You need Advertising and Promotion Management – you need the whole nine yards.Scenario:
Your previous Marketing Manager, Lucie, signed a contract for a billboard for a year. Lucie is gone and you are staring at an empty 14” x 48”. There are still nine months left and you are tempted to just stick your logo across the board and make it go away. Stop. You must realize that a badly created ad can cause as much harm as a nicely done ad can bring you success. Let us create a design for you. Make it a landmark. Make your competition clench their fists in anger. Make this empty space an outstanding creative piece that will make you more profitable. You need creative design.Scenario:
Moby, the manager of your pet store, with a degree in sociology, has been given the task of advertising. He his newspaper ads are designed by the newspaper, the business cards are designed by the printer, the radio copy was written by the sales rep, and the billboard was designed by Moby’s brother, Aaron. You’re suffering from an identity crisis. This is where we come in…. knock, knock, knock. Need some help?Scenario:
Your sister-in-law Katie went to college to study marketing. She says that TV advertising is the only one that works. You trust Katie – and wouldn’t it be cool to have your ad on MTV. But how much could it possibly cost? Who do you call? What time of the day should it run? … Maybe radio is cheaper, and just as effective, but which station? Oops, but we already have an ad campaign in the paper. Guess who has the answers?