About
Meet Orange Egg Advertising
We believe that marketing must dare to be different in this age of clutter and safe advertising. We’ll work collaboratively with you and your team to find out the best solutions to your marketing challenges. We ask questions (a lot of questions) to make sure your story speaks to the needs and desires of the target audience, in an impactful way. With over 30 years of experience in marketing management, media buying and marketing consultation, you can feel confident in our ability to help.
Our Chefs
Amy Grambeau | Director
Say hello to the brilliant mind behind Orange Egg Advertising. A Communications degree from Boston University, 30 years in ad agencies, radio/TV/outdoor media management and print sales, Amy’s experience and ethics allow her to solve the modern marketing puzzle. With creativity, a sense of humor, a drive to succeed, and a love for life and good wine, Amy knows how to ask the questions and deliver the answers. Her vision for her clients is complete from soup to nuts, with a side of Orange Egg.
Mel Bice | Sr. Art Director/Graphic Designer
A marketing and advertising guru with a strong mix of creative and stylistic design skills. Mel has a lot of experience in all varieties of media and graphic creation and is willing to listen hard and craft solutions for your business needs, whether they are very simple or complex brand initiatives.
Adam Bice | Website Developer/Graphic Designer
With over 26 years of experience in media production, for small and large businesses, Adam offers media solutions that can accommodate anyone. From video production to training applications and website design, he can meet your needs head-on with personality and creative panache.
Marcie Grambeau | Account Management/Producer/Director
Marcie serves multiple roles at Orange Egg Advertising in creative development, Producer/Director, concept development, and account management – Producing/Directing videos and commercials for the Ann Arbor Area Transportation Authority, HealthChoice of Michigan, Packard Health, Humane Society of Huron Valley, Families Against Narcotics and music videos. Marcie is also the Founder, Lead Fundraising Strategist, Producer/Director/Writer for GraceOne Consulting for Blockchain companies, non-profit organizations, and start-ups.
Kyle Nickolades | Creative Development/Chief Copywriter
Kyle brings a special breed of creativity to our Orange Egg Advertising clients, solving creative challenges with unique, powerful solutions. He is currently working on an interactive curriculum for teens to reduce stigma related to substance Use Disorders as well as a fund-raising project for the Humane Society of Huron Valley. Kyle is a talented musician, and author of the book Thank God for Depression – which helps readers alchemize depression into a gift. His songwriting and creative vision with the rock band Beware of Darkness garnered 35 million streams worldwide and millions of views on Youtube. He is currently writing and producing an album with Purelands, that will be released later this year.
Craig Sinclair | Video Producer - DP - Editor
Craig has shot, edited and produced thousands of hours of media for broadcast, corporate and branded/digital projects. With 30 years experience, Craig has credits that range from The Today Show to Shipping Wars, Ford Motor Company, Chrysler, Aramark, Verizon, General Motors, Microsoft and Intuit. His specific work with Orange Egg Advertising include Therapeutic Riding, Inc., Huron Valley PACE, Thome PACE, Silver Maples, Michigan Memorial Funeral Home and Park, Merkel Furniture,UBE Machinery and SafeHouse Center. From corporate trade shows to producing live press events, social media videos, branded content, TV Shows, commercials and business to business marketing -- Craig prides himself on serving our clients and giving them the creative edge they envision.
Maria Petrenko | Design Collaborations
Maria’s passion for design can be measured by the size of her hair which, on a humid day, is crazy big. She founded Hadrout Design for business to provide state-of-the-art website development, brand management and marketing to start-ups, boutique businesses and those that seek a "wow" presence online and off. Maria collaborated with friend and marketing guru, Amy Grambeau, to start Orange Egg Advertising nearly 18 years ago. As Orange Egg Advertising grew, so did Maria’s entrepreneurial spirit. You might say Hadrout Design for Business hatched from Orange Egg and we are proud to collaborate with Maria and her team on Custom website projects.
What’s with “á la carte” marketing?
Do these scenarios sound familiar ?
ADVERTISING AND PROMOTION MANAGEMENT
Scenario:
Sales agents from every possible media are calling you to buy….. 30 second spots, quarter pages, inserts, ads on coffee cup holders… What do you choose? What works? How much do I spend? Where do you get the creative that works? On top of this your buddy Bob, who owns a car dealership in Cincinnati is giving you his best advice. What should you do?
You need Advertising and Promotion Management – The whole nine yards.
CREATIVE ADVERTISING
Scenario:
Your previous Marketing Manager, Lucie, signed a contract for a billboard for a year. Lucie is gone and you are staring at an empty 14” x 48”. There are still nine months left and you are tempted to just stick your logo across the board and make it go away. Stop. You must realize that a badly created ad can cause as much harm as a nicely done ad can bring you success. Let us create a design for you. Make it a landmark. Make your competition clench their fists in anger. Make this empty space an outstanding creative piece that will make you more profitable.
You need creative design.
MEDIA BUYING AND PLANNING
Scenario:
Your sister-in-law Katie went to college to study marketing. She says that TV advertising is the only one that works. You trust Katie – and wouldn’t it be cool to have your ad on ESPN. But how much could it possibly cost? Who do you call? What time of the day should it run? … Maybe radio is cheaper, and just as effective, but which station? Oops, but we already have an ad campaign in the paper.
Guess who has the answers?
WEB AND IDENTITY DESIGN
Scenario:
Moby, the manager of your pet store, with a degree in sociology, has been given the task of advertising. His newspaper ads are designed by the newspaper, the business cards are designed by the printer, the radio copy was written by the sales rep, and the billboard was designed by Moby’s brother, Aaron. You’re suffering from an identity crisis. This is where we come in…. knock, knock, knock.
Need some help?
